If your marketing road map is still about finding the ideal customer, creating a campaign and surveying your customers for a possible lead and your advertising channels are still broadcast and print, the action items below are for you:
Build Target Audience: How can you reach out to your target audience (Someone who needs what you offer) if you are not following them on social media channels? In all possibility they will follow you, even if they do not need your services right away. Each time you post about your company products, share a relevant article or event; it reaches the right people and the interested ones will subscribe to your newsletters to know more.
Soft Sell: Just keeping them in the radar is not enough. At regular intervals, get the experts and researchers of your company to reflect their knowledge about the industry through blogs and feed the same audience. Would a customer like to do business with someone who knows the market and is well informed about current industry trends? Would he wait for the blogger to call him or reach out to the company, when the need arises?
Experience Centric: Target not just the customers but aim to impact their overall experience. When this becomes company’s primary agenda, the focus is not just about product quality, delivery timelines etc it is about influencing client’s mind with each sale and service. That builds loyalty. If you can handle client’s negative feedback in record time speed for minimum customer impact, that will not only restore faith but build trust many fold.
There are many small and medium enterprises, outlet owners, high value product dealers, exporters and institutes who still run their business without being alive online, as the myth is, the Social Media exercise requires a full time resource and if not done right, it can impact existing business.
To break that myth and know more, contact firstname.lastname@example.org. We will do a session with your employees who can contribute to your company’s content strategy and be part of the learning to achieve business outcomes. Serious business is not done just with a handshake anymore.