One of the participants in my virtual team who is
trying to establish online income using the Beginner’s guide wanted to have a dry run of creating a
presentation – sort of dummy project for practice.
Background:
Though Bachelor’s in business administration and she knew the fundamentals of
power point, she was actually doing a real presentation for the very first time,
aimed at clients
The
project
Basic
inputs shared:
A)
NGO seeking funds from Corporate
B)
Target Audience
C) The
rough presentation/ images received from the NGO
D) 10
slides
With basic inputs coming from a task master like me, she
had very little scope for clarification as each time she asked me something, I
asked her to think or go by assumptions. She was expected to
deliver within an agreed time frame. She did. Then I shared the presentation I
had made so that she could compare and understand the difference.
This exercise was good for both of us. She got a hang
of
(A)
How to work for a real client
(B)
Follow instructions
(C)
Think and deliver.
It was good for me because I can articulate here what
exactly I had in mind when I did the presentation
1.
Story
Board
Much before you begin working on each slide, you need
to have an outline of the presentation as a whole, the storyboard or in other
words a skeleton draft of how the story should reach your audience.
A) Key themes
B) What you want your target audience to
remember
C) Use all the fodder you receive as inputs, mainly as
supporting elements and never do cut, copy and paste in your presentation. Each
time you do that, it just means one thing – You are not thinking beyond what you have received.
2.
Talking
Points
Before you begin working on the slides, you should either
know or you need to clarify how the presentation will reach its target
audience. What is the medium?
A)
In person
B)
By mail
C) Any
other medium
This in turn will let you take a call on the following
components:
Amount of text you can use in each slide
and what to reserve as talking points.
Talking points should just support the
key themes.
If you include too much text in slide,
you claim to much attention of your target audience and you run the risk of
disengaging them.
3.
Smart
Art/ Images
I tell this to most of my clients who insist for graphs
and pictures - Use them only if it adds
value or transfers conviction to your audience. It makes no sense to add an
image in each slide, because you are underestimating their intelligence by over
doing this.
Many consider adding images just for
visual appeal. It can be superfluous and look like a student’s project work.
Use an image to either communicate effectively or simplify complex concepts
4.
Key
take away theme
Every slide should have a take away theme – Something you
want your audience to remember, act upon
or just ponder. Bold, Highlight and use it at the end of each slide
5.
Call
to action
Every presentation has a purpose. Use simple steps that encourage your audience to identify
that purpose and actually do something about it.
It can be a cause, a sale, a subscription – just anything.
6.
Content
Development
Once you have the key elements in place
(A) A high level story
board (Messages) that you want to communicate through the presentation
(B) How the themes will be presented (Medium)?
(C) You begin working on the content (Meat)
7.
Research
The more research you do the better story board you can
create and identify key themes you will want to include that will optimize
impact on target audience and serve the purpose
I will do another blog soon on how to research for
creating a story board.
8.
Formatting
Using multiple bright color fonts or different font
size are huge hints that there is a desperate attempt to transfer important
messages through colors and font size. It looks unprofessional and juvenile.
9.
Animation
Keep this minimum – That is my preference at least. My
logic is, a presentation should look like a presentation. How does animation
help reaching target audience better? If the story board is right, content
comprehensive, the key themes clear – what is animation’s role to further this?
10. Branding
Upload logo and use client’s recommended color schemes
for branding purpose. This is important so that there is consistency in all
presentations of an organization.
I will soon publish both the presentations - the raw one I received and the one I created for the benefit of readers and learners - I am waiting for approvals. The final deck is a sample that shows all inputs above incorporated.
Write to advocating.outcomes@gmail.com if you want me to share feedback on what you created (maximum 10 slides).
