I noticed this job
advertisement recently. I have just slightly tweaked it here and there to be
able to put my point across more effectively
The company is a startup
in Education/ Training industry that basically needs someone for business
development and marketing.
That is it.
They
begin the advertisement with a little bit of blowing the trumpet
How
many institutions?
How
many programs?
How
many students?
What you will never get to
know is the reality behind those numbers!
Wanting
to have a part of your entity under every mango or banyan tree in the country to
build your presence and prominence can speak nothing about how good you are, as
a company.
The
more programs you have, the better insight we have about your intentions. You
just want it all as your market share. You do not specialize and you do not
care. What any prospect needs, you have, if you do not have, you will include it within hours and churn content almost like factory model but you cannot let the prospect
switch to another institute. In short, this approach is way too commercialized.
How
many students have achieved something in life or reached a point worth mentioning? Is there any data or stats around that?
Then
the AD specifies requirements
Optimal
knowledge of social media platforms desired.
Now if you have X number
of programs, you sure must have one on Social Media. Why do you need someone
with optimal knowledge? They can join you and bridge the gap in house. In all
probability they realize what they teach is mainly for the certification, not
for the real time work in real environment
MBA/ PG Diploma from recognized institution/ university
How exactly will this help the applicant or the company identify prospects, strategize and close deals? The point is what skills do you want the applicant to exhibit after his MBA from a recognized institution or is it given that a business grad from a recognized university will automatically have specific desired skills for the role?
How exactly will this help the applicant or the company identify prospects, strategize and close deals? The point is what skills do you want the applicant to exhibit after his MBA from a recognized institution or is it given that a business grad from a recognized university will automatically have specific desired skills for the role?
Minimum 4 years of experience in marketing with excellent communication & presentation skills.
This part is fair enough
and the only section in the whole advertisement that can make sense to applicants
Now comes the best part:
Candidates having throughout 1st Div. marks only need to apply.
I choose to pick the following
words:
1st
Division
Throughout
Only
they can apply
Does this mean?
Someone who scored 2nd
division cannot market or sell? For all you know as their academic intelligence
is slightly weak, they may be twice as hard working with their social
intelligence.
Why will somebody who
scored 1st Division throughout with 5 years of marketing experience
be interested to develop business for an education company when he has the potential
to develop his independent business?
Will it serve the purpose of hiring and the company's strategic agenda if they get an applicant with 1st Division throughout, having five years of
marketing experience and an MBA from a recognized university however with no past track record of closing deals?
How many potential candidates will this company lose only for this kind of Job Advertisement?
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