Those who buy my Beginner’s
Guide to get started with their online income, get to see a few samples of
my pitch and conversations with clients. I share many such samples even in my
blogs.
One common observation is the dilemma the beginners face, regardless
of their background and previous experience in identifying the skills they want
to get started with. They take anywhere between 3 weeks to a few months to choose
the skills they want to offer as services.
Apparently it looks like the problem is really with skill.
Well, it is not.
Recently when a beginner proposed to assist me for free with project
related research work for the presentations and plans that I do for my clients,
I decided to write this blog to call out the potential risk of this approach.
The 5 Cs
Confidentiality
It does not matter whether you sign the NDA (Non-Disclosure
Agreement) or just agree with client, purely based on trust to keep the data
they share with you safe forever – this automatically nullifies any option to
have a virtual team work for you. You most certainly cannot let anyone else
work in the project unless you have sought prior permission from client.
Client
Let us assume my client agrees and allows me to outsource some
part of the research or draft or plan to one of my virtual team members (In this
case the
Beginner) and I engage them for high level assistance. Let us also
assume that the Beginner over a period of time gets a hang of it and learns the
trick of the trade.
That still does not prepare beginners to survive and succeed
in this world as though the basic skill is acquired, the fundamental skill
still remains unlearned – the art and skill to source your own clients
Conviction
By working as an assistant to support another professional’s
deliverable, the beginner is not communicating directly with client. By remaining in
the background, he cannot build the required attitude to pitch, negotiate and
transfer that conviction about their own expertise to a client.
Creativity
It is seriously not just about how well your write, research
or create presentation, how well you follow instruction, how you hone your
skills by supporting someone who is front ending the project, there is a lot of
learning involved about how you begin to think regarding the
entire project holistically, independently and creatively. There are slim
chances of a beginner to learn any of these if they pick the easy route
Confidence
I am sorry to burst your bubble. Being an assistant to a pro
only builds your confidence as project member not as a project leader. You will
remain a doer and will take time to be a thinker.
The problem therefore is not in identifying the skill, but in identifying the right target market/ client to fit your skills as services.
The faster you interact with client, the better your
learning. You want to support professionals for the exposure or experience is
okay however the cost you are paying is much higher, than you can imagine.
Next time you want to support a pro to learn, remember to call out a quote for that. Free can never be a business model. If you trade time, you better get paid for it.
The next problem the beginners face is how to set their rates?
The next problem the beginners face is how to set their rates?
No comments:
Post a Comment