Yesterday when half the world was busy with final match of ICC Champions Trophy between India and Pakistan, I had two aspiring entrepreneurs in my Kolkata apartment to discuss the future of their business.
It was informal chat with samosa and Ice Tea
Both love to design clothes, have quite a few dedicated clients who trust their fashion sense that they use in their creations to maintain exclusivity.
Both are open to providing (A) only designer services and (B) sourcing to provide finished products
Both cater to local market as of now and find this very limiting.
Both have a full time job to cater to while they are keen to pursue this seriously and keep it as a pet project.
Financial back up is not strong and they can operate with limited cash flow.
Apparently it looks like one can provide the same solution to both as the nature of concern is more or less similar.
Imagine, both these designers attend a training program or a coaching session on sales or marketing.
Learning Road map
This is where a BECKON Consultant will explore multiple intelligence level of each participant to create a road map to address learning gaps.
Most coaches consider target audience needs and individual needs as same while designing programs.
Now I will provide additional inputs on each participant to enable a consultant to draw that map, based on multiple intelligence parameters, preferences, life style choices etc.
Topper in studies
Computer Literacy: Good
Possibly some college
Occupation: Retail Store
Computer Literacy: None
Grand world / worm view of things in life
Grand world view/ worm view of things in life
Dual income stream
Not very active in Facebook
Limited to work life contacts
Active in Facebook
Many acquaintances outside work life
Not inclined to practice
Inclined by faith
Not inclined to practice
Loves to travel and is part of different groups
Try new recipe
Head held high
Extremely dedicated to immediate and extended family
The more inputs you receive about participants the more it becomes obvious to a coach how a single session on marketing and sales will not be effective as every member in class room training/ webinar has different levels of existing knowledge and degree of motivation.
And yet the same feedback is rolled out by the end of training session to rate the program, rate the trainer, rate the infrastructure regardless of what the participant could make of that learning in real life?
AltLearn Ventures is keen to publish case studies and success stories with measurable outcomes adopting a certain learning / coaching approach.
Write to firstname.lastname@example.org as that is the qualifying criteria to be a BECKON Coach
1] Have you learnt something new this year?
2] Can you measure the impact of that learning on self or environment, purely in numbers?
3] Have you coached anyone with a new skill?
4] Can you measure the impact of what you taught purely in numbers?