Yesterday when half the world was busy
with final match of ICC Champions Trophy between India and Pakistan, I had two
aspiring entrepreneurs in my Kolkata apartment to discuss the future of their
business.
It was informal chat with samosa and Ice
Tea
Background
Both love to design clothes, have quite
a few dedicated clients who trust their fashion
sense that they use in their creations to maintain exclusivity.
Both are open to providing (A) only designer services and (B) sourcing to provide finished products
Both cater to local market as of now and find this very limiting.
Both have a full time job to cater to while they are keen to pursue this
seriously and keep it as a pet project.
Financial
back up is not strong and they can operate with
limited cash flow.
The Solution
Apparently it looks like one can provide the same solution to both as the nature of
concern is more or less similar.
Imagine, both these designers attend a training program or a
coaching session on sales or marketing.
Learning Road map
This is where a BECKON Consultant will explore multiple
intelligence level of each participant to create a road map to address learning
gaps.
Most coaches consider target
audience needs and individual needs
as same while designing programs.
Now I will provide additional inputs on each participant
to enable a consultant to draw that map, based on multiple intelligence parameters,
preferences, life style choices etc.
Key Assumptions:
Parameters
|
Participant 1
|
Participant 2
|
Academic/ Mental
|
Topper in studies
Graduate
Occupation: Teacher
Computer Literacy: Good
|
Average
Possibly some college
Occupation: Retail Store
Computer Literacy: None
|
Emotional
|
Grand world / worm view of things in life
|
Grand world view/ worm view of things in life
|
Financial
|
Dual income stream
|
Single income
|
Social
|
Not very active in Facebook
Limited to work life contacts
|
Active in Facebook
Many acquaintances outside work life
|
Spiritual
|
Not inclined to practice
|
Inclined by faith
Not inclined to practice
|
Other interests
|
Recycled stuff
|
Loves to travel and is part of different groups
Try new recipe
|
Other information
|
Leonine traits
Head held high
|
Capricorn nature
Extremely dedicated to immediate and extended family
|
The more inputs you receive about participants the more it
becomes obvious to a coach how a single session on marketing and sales will not
be effective as every member in class room training/ webinar has different
levels of existing knowledge and degree of motivation.
And yet the same feedback is rolled out by the end of training session to rate the program, rate the trainer, rate the infrastructure regardless of what the participant could make of that learning in real life?
AltLearn Ventures is keen to publish case studies and success stories with measurable outcomes adopting a certain learning / coaching approach.
Write to advocating.outcomes@gmail.com as that is the qualifying criteria to be a BECKON Coach
1] Have you learnt something new this year?
2] Can you measure the impact of that learning on self or environment, purely in numbers?
3] Have you coached anyone with a new skill?
4] Can you measure the impact of what you taught purely in numbers?
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