One of our clients from India needed assistance regarding the
following:
1] Move up the value
chain for existing clients
2] Research other
segments of IT market where the company can get ongoing work that can be
billed per hour basis and continuous engagement throughout the year.
Fundamentally they wanted to improve and expand ITES business to other segments
of market in USA and other countries
3] Team size was 100+ engineering graduates and therefore resource optimization was their third
ask.
Now as a consultant, even if you provide solutions, you cannot
measure the outcomes of your recommendations unless the basics are taken care.
For example, this company had Web Designing as one of their service offering
1] How can you possibly go up the value chain?
2] How can you get a foothold in new markets with additional
services?
3] How can you exploit the true potential of your resources?
If your
website looks like it was created by an amateur or a recent graduate.
1] How will the testimonials in the website make any difference?
2] How will the case study you uploaded in website transfer
trust and conviction to your prospects?
3] How will your human resources have that basic sense of pride
when the most critical marketing tool - the website does not meet industry
standards?
If website designing is your service offering and your own
company website is not a great example of your creativity and designing
abilities – why should a prospect even bother considering you or your services
for their business?
Even if you share multiple logos in your website that you
already worked with, it does very little to build that confidence in a prospect’s
mind when your own website is poorly designed.
Mistake
1: Poor examples
I know someone who recently began consulting and picked the
easiest business available today (Most amateurs think this can be a one man
business and you do not even need a garage to get started) - Digital Marketing
I am observing his online behavior – Here are my first
impressions
1] An incomplete website for more than two months
2] Presence in multiple face book groups and presence – dropping
the same message
3] Providing freebies to build credibility, which is basically
sourced from experts, not hinting at any personal value add - except postman services.
4] A slide share done in a hurry with multiple errors
5] There is no blog
6] Twitter is Crowdfire managed and has followers not remotely
relevant to his business
7] Articles published in LinkedIn is not relevant to digital
marketing. If those were written before the business started, there is no point
adding them in Quora to establish digital expertise
8] Random use of multiple mediums and forums
Structured, organized and consistent efforts to build your own digital
profile is not only a great example to instill confidence in your prospect’s
mind, it reflects a degree of maturity, even if you are new entrant in the
market.
Mistake
1: Poor example of marketing his portfolio
digitally
Mistake
2: Futile multiple attempts to behave
like legends when you are actually still learning to hold the rope
It is perfectly alright to take time to be doubly sure about
your business idea and long term intentions before you quit your posh job to
bootstrap your startup.
What is not alright is switching industry and intentions at the
drop of an eyelid – Your decision fluctuates because while you want to start a
business, your online presence talks about your primary occupation – your livelihood.
Mistake 3: To let the potential of making money drive your
business appetite
Why should your Facebook profile show
former Vice President, XYZ Company when you are trying to be a retreat
specialist or spa therapist as part of your startup idea
Write to advocating.outcomes@gmail.com to have our team review your portfolio and share perspectives/call out scope for improvement
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