Today, I just abruptly discontinued coaching session with a BECKON Aspirant who is being trained to manage my professional social media first – Pages, blogs, tweets etc. and then for other clients. According to the aspirant, this is the scope of agreed skill coaching.
Post discontinuation, here is the impact analysis on BECKON Aspirant
The aspirant is under the impression that the coaching session ended due to performance issues (poor learning and grasping ability) however the reality is – this circumstance is being created deliberately for mental training (Will)
No further fees have to be paid if the work in scope (Social Media pages) is managed with immediate effect to my entire satisfaction. This is one of the learning outcomes in the agenda
On job training for a new “Skill” with ulterior motive to trigger “Will” to learn on their own when the situation arise.
Social Media Management
I have to read more blogs than necessary to choose the right ones for my followers or to increase my own understanding of the market
To make my bandwidth available for core functions I needed someone to manage few of the pages and blogs I maintain on a regular basis.
It is not about merely sharing links, it is about outcomes to be achieved and that is definitely not mere vanity metrics or branding. The bottom line is revenue, customer acquisition and growth.
The content has to be useful for me and my followers
I did consider Crowdfire for twitter account however the points listed below kind of diffused my enthusiasm
1] Post on our behalf
2] Followers are not always high quality and relevant to the industry in which we operate
3] I am not sure if they filter out spam or fake account.
4] I follow users that tweet information useful for our business and scope of work we are involved in.
5] It is beside the point which I may read immediately or when I have the time.
6] It is handy and finds new people to follow or un-follow inactive users however the relevance and usefulness are questionable.
7] It is simple, quick, and easy to understand. It is not smart or great for my needs and the motive seems vengeful (for the lack of exact word) which is quite unprofessional. I do not necessarily have to un-follow some just because they do not follow me. I am the loser then as their tweet quality may be far superior to mine. I would definitely want to follow them.
So the BECKON aspirant will be gradually made to understand the nuances and needs to manage my account – live, on the job and who is not quite aware of it yet.
Phase I: Doing
Phase II: Thinking
Phase III: Consulting
Thinking is a natural process lead by repeated doing. The more you do the same thing mechanically, the more you will question why, when it turns mundane
Why social media management?
What business problems are being solved by our product or service?
What benefits have target audience realized?
Why follow few influential people and few average people?
What is end purpose?
While we let the BECKON aspirant here to dwell on outcome driven learning process and unexpected twists and turns, you can write to firstname.lastname@example.org if you are ready to be a BECKON coach.
We will be glad to know more about case studies with your learning intervention towards measurable outcomes.