The following are for illustration purpose only:
Example 1:
Function: Social Media Management
Outcome: Revenue increase by FY 2018
A] The above table is basically letting the company management take a call regarding what level of support they want from us and accordingly we charge them.
B] The four quadrants are just for understanding. The quotes are random (without any thought, study or research) just to drive the point.
1] Work scope: "Web mining” or "Research" - That is the "function" (We can have competition there. Many can be offering this service. We talk quality, TAT, relationship whatever and win the project)
2] What is the web mining for? - Let us assume, clients want to "increase leads" based on the data gathered - BECKON Consultant's ownership is to achieve that outcome “leads” as that is quantifiable in terms of currency or financial numbers
The deliverable is not "function" – Your deliverable will be client's business “outcomes” if the client opts for Quadrant 4 pricing.
Example 3:
1] Function: Business plan (2nd Quadrant Quote): $135 - $440 subject to industry
2] Outcome: Seed Funds
If a BECKON Consultant agrees to do a business plan to ensure client gets seed funds from investor within 10 months – The quote can be $10000 (4th Quadrant).
3] If seed funds cannot be sourced within agreed time frame, consultant will refund 50 to 75% of this quote. The consultant will be involved in many functions - plan, strategy, conferences, and negotiation with investors, social media management or brand awareness - any lead measure that takes client closer to seed funds.
If a BECKON Consultant agrees to do a business plan to ensure client gets seed funds from investor within 10 months – The quote can be $10000 (4th Quadrant).
3] If seed funds cannot be sourced within agreed time frame, consultant will refund 50 to 75% of this quote. The consultant will be involved in many functions - plan, strategy, conferences, and negotiation with investors, social media management or brand awareness - any lead measure that takes client closer to seed funds.
Example 4:
1] A company has 18 billable resources that deliver 1 lac transactions every month with annual business revenue $90000
2] If another startup talks about 5 virtual resources aligned to 2 projects with a combined quarterly turnover of $55000
Case study 2 qualifies as BECKON Consultant for large projects because we are inclined towards lean management.
Example 5:
1] Quadrant 1 Pricing: Design website including content
2] Quadrant 4 pricing: Website should fulfill agreed metrics (Traffic, visitors, leads, conversion, revenue etc.) within 10 months
Usually Quadrant 4 pricing is approximately 25 times more.
In case of example 5, if a company or any other vendor/ freelancer executes website design part of the project and fail to execute the scope under Quadrant 4 pricing – there is refund involved.
If client does not bother about quadrant 4 pricing or want metrics to be handled by in house team, we can always do website designing piece with no refund clause included.
Strategically, as a team and new entrants in the market, we are keen to engage with clients for Quadrant 4 pricing and so we are screening / handpicking resources that can facilitate that.
We no longer define "activity" as work. That is for the dashboards.
We define "productivity" as work.
Contact advocating.outcomes@gmail.com to know more about BECKON Framework and how to qualify to be BECKON Consultant
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