Monday 27 November 2017

Make Your Own Lane: Say, What You Mean

I can give a dozen examples outside business however since this blog is mainly for first time entrepreneurs or someone trying to establish an alternate career, I will stick to this for the time being.

Type A

“I wanted to work with you. I have a fantastic offer for you. It is a great opportunity for potential income. When can we discuss?”

How does this sound when this comes from someone with whom you lost touch for several years? Just when you are happy that they took the initiative to connect with you, the inside voice warns you of a hidden agenda.

So finally, when you discuss, you find the whole great opportunity just narrows down to one more PPL scope – pay per lead.

It helps to allow the one who is in the receiver’s end to conclude if at all, this is a great opportunity or if they are even remotely interested in your offer.

Will this experience lead you to doubt people's intentions or be skeptical in future? Ideally, it should not. Because what you should make of this experience is this - Move on.

Trigger curiosity.
Trigger hope.

But before all that,

Trigger trust
Trigger abundance mindset
Trigger generosity

Be direct - It helps clear the cloud and start with fresh thoughts – Transparent and clean. It builds trust and reliability.

Manipulative strategies, duplicity, deceitfulness in speech or conduct, speaking and thinking differently, double - dealing can be spot miles away.

Type B

“I cannot afford you at the moment, as I am bootstrapping, so can we work on a revenue sharing model for every lead you generate or nurture to a successful deal?”

Who would you personally prefer to work with, if at all you want to – Type A or Type B?

Just look at the irony of the whole thing, the one who needs assistance is the one who talks about offer. Such round about talk is a thing of the past. Any one with some acquaintance about natural laws and spiritual awareness knows, how easy it is to be direct, imperfect, vulnerable and yet have things your way.

Another thing that brings concern is when someone wants to do something for free – Why on earth, you wonder and even begin to worry, what obligation is this leading to?

Be Direct

“Hey, if I promote your services in my social media channels, will you pass on the leads relevant to what I do as a return favor?”

I love it. How simple and easy is that?

I hate free soaps anyways. I, for one, always think, there must be something wrong with its expiry.

Image Credit: Canva Design

The god of all business strategies is being human and adhering to natural laws.

Do no let past interactions and experiences cloud your judgment. 

Based on the BECKON Framework, we evaluate the background of each individual / freelancer/ first time entrepreneur/ BECKON Aspirant keen to be BECKON Coaches for an effective learning road map.

Here are three quick give-aways to recognize duplicity traits

A)  The language is always the same – Discussing problems and people
B) Observe the questions they ask - That is almost always doubting your integrity - An excellent reflection of what is going on in their mind
C) I, Me, Myself first - Self obsessed.

In my next blog, I will address "Give, before you seek - traits of abundance mindset 

Here are a few enlightening words from Brene Brown - The research-storyteller to awaken your spiritual intelligence

Empathy is the skill or ability to tap into our own experiences in order to connect with an experience someone is relating to us.
Compassion is the willingness to be open to this process

Concluding thoughts.

When you actually meet people in personal and professional life with such traits, even if you choose not to do business transactions, use both of these - Empathy and compassion. 

It is mostly how they are conditioned that govern their belief system and thinking patterns. With empathy and compassion, they will soon learn to say, what they truly mean to create a win win environment, for both parties involved.

Write to for pitch scripts

Saturday 25 November 2017

Make Your Own Lane: Is Twitter Still Not Working For You?

The list continues from here

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1.   It is obvious the original posters appreciate your re-tweet.

2.   They give you greater visibility which in turn increases your follower count.

3.   Soon, your content will be re-tweeted

What to include

4.   In the digital content you create, use keywords and search terms, link it to relevant website content before you tweet

5.   Use hashtags (#) so that the tweets reach the right groups. Your content is made visible

6.   Use short links, keeping character limit in view

7.   For the visual learners, you may use images

Make it about them first

8.   Share content that is valuable to your audience/ followers

9.   Whatever you share – articles, blogs, images, updates or videos should be informative and interesting.

10.                Re-tweet their content if it meets the same criteria – informative, interesting and in some way related to your business, ideology or key themes

11.                Monitor your results to check which tweets generate engagement or refine your strategy.

Then about you

12.                Personalize your connect

13.                Use words judiciously that creates interest or impact

14.                Make your tweets your voice to reach your tribe

15.                Share your human side as often as possible

16.                Tweet a couple of times a day and few more during weekends

Your daily behavior

17.                Be present.

18.                Be responsible.

19.                Be visible.

20.                Be helpful.

21.                Be consistent

22.                Be genuine with your recommendations

23.                Be ready to interact

24.                Be committed

Connect with us here if you want a quick evaluation of your twitter profile and tweet behavior. We do this for our BECKON Aspirants to lead them to their outcomes.

Thursday 2 November 2017

Make Your Own Lane: Why Twitter Is Not Working For You?

Forget about leads, conversions and sales through twitter

All the tall claims and success stories you heard about Twitter seems to be just hype. You are in such a pathetic state. The worse thing is even after months on twitter, you do not seem to have enough followers even. Loyalty is far fetched.

Image Source Credit: Canva Design

The Problem:

So basically, you have created your profile however you are not able to figure out why Twitter is not really working for you. Here is your checklist to assess what you are doing and what you are supposed to do.

The Basics:

1.   Your handle: It better be a smart, catchy, short and memorable one

2.   Your profile: Is it complete, clear and does it raise some curiosity? It does not really have to look very professional but at least does it hint that you mean business being here?

3.   Your website or blog: Have you included your website link or is it just your social page or LinkedIn profile?

Why you follow:

4.   Branding: Is it for creating awareness or leads? Your twitter strategy will depend on what you are planning to achieve by your presence here.

Who you follow:

5.   Identify people – personal and professional contacts

6.   Identify business entities and resources – Those who are in your business life cycle and tweet about subjects pertaining to your domain, business, function, business interests and industry.

7.   Identify prospects – Today, tomorrow or day after, they will convert. We need to know them. The more we know our customer profile, the more apt solution we can present.

8.   Influencers and bloggers – I do not know about others but I follow them because this lot create the best content, tweet and re-tweet matter that supports my micro learning almost on a daily basis

You may want to follow your Hollywood heartthrob. However that will make no difference to your own branding or business.

If you follow me and if I see that you do stuff that can help me in my business, what is the probability you have that I follow you back – Obviously close to 100%. What chances do you have that the Hollywood guy will follow you back?

What you tweet

9.   Are your tweets random, spontaneous, repetitive, self-obsessed, current or just pointless?

10.                Are they relevant to your business only with one objective - self-promotion?

11.                Are your tweets useful for your followers?

If you have only 40 followers and you tweet the same information about your company, product or service on a daily basis, what impact will it have on your followers?

Focus on growing your follower base. Focus on point 11. That requires some doing - A quick image like the one I posted here, to stand out; Some great hashtags - You will know soon that you need to think before you tweet.

If you do not compose your tweets mindfully, that affects your brand image and leaves your followers a little confused regarding what  you want them know, what you want to say, what you do and the purpose of your tweet.

According to BBC studies, the attention span people have today is that of a gold fish so anything beyond 400 words is likely to remain unattended even by the most intelligent mind. So the rest of the checklist will continue in the next blog.

Meanwhile, connect with us here if you want a quick evaluation of your twitter profile and tweet behavior. We do this for our BECKON Aspirants to lead them to their outcomes.