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Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Wednesday, 6 September 2017

Make Your Own Lane: Have You Started This Two Years Before Your Official Retirement?

Case 1

On 31st August I had been to a local bank and I could guess it was lunch time as there was hardly any customer and very few bank officials.

I was about to sit in one of the chairs there to wait till lunch time was over, when the bank representative in the corner counter offered to assist. Mentally I appreciated his customer centric attitude and glad as he saved my wait time

I felt guilty as this kind employee had to delay his lunch for my transaction. Just to be sure I do not repeat this mistake in future I asked him for exact lunch timing in this branch. He explained they deliberately keep one counter open and they have an understanding amongst themselves to go for lunch one by one. I felt less guilty now.

This person at the counter was in his late fifties.  I always found him engrossed in his work, never chatting with colleagues or on phone. A customer before me asked him something to which he responded, “Today”

Something about the way he responded made me guess the question. When the customer before me was done with his transaction and it was my turn, I just asked the official at the counter,

“Are you retiring soon?”

He nodded.

“When”

“Today”

37 years of dedicated service. I tried to imagine what must be going on in his mind – mixed feelings, apprehensions, relief, insecurities, lifestyle changes, financial adjustments – I think I can never second guess as I am not in his position, with his liabilities, his conditioning and his experience.

I have been coaching people to build online income / alternative income streams/ establish side hustle, for quite some time now. I never wished more, than that moment, if I could do something more structured for this age group, who had their identity associated with their jobs, their entire existence tied to their workplace and do not quite know what else to do.

I can challenge, if this person had created some income funnels online or at least made efforts  to brand himself online two years before his retirement, he would be more eager about his second innings and looking forward to his last day in the bank must more positively.

Image Credit: Canva Design
Case 2


Just one day later, another person I knew for decades called me wanting to know about what I do now a days because she knew I had retired from corporate a few years back. 

She was upfront about why she called me. She was keen to work from home too. She was associated with a Government job and had recently taken voluntary retirement, 3 years before her official retirement age. Without probing any further, I just asked her to attend a plan session where I explain the different opportunities available - at no cost - post which she can take a call.

Case 3

The same week another friend who was happy with her job, though stressful and was excited about her side venture that she had recently launched in textiles called for the very same reason - online opportunities. This person is years away from official retirement age however seriously exploring early retirement to play second innings equally well to her entire satisfaction.

The point I am trying to make based on these cases is -  it is high time people understand that multiple careers, multiple income streams, side hustles is the new norm. 

If you are happy to be doing what you are doing, find a way to do the same thing in your silver years as well, when you may not have the cubicle but will still have the wisdom and creativity to cater to a very large growing market eager to use your skills and services. 

Write to advocating.outcomes@gmail.com to brand your online presence beyond a job - for who you are, who you can become and who you want to be.




Wednesday, 4 January 2017

Gig Economy: How Does Your Online Presence Impact Your Sales?

Your online presence is your brand.

Let us take just a quick look at a few forums you think you are active and participating regularly. (Actually, you are not)

Facebook

When you upload 197 photos of your recent trip to Thailand, the green grass there included and the blue sky, what are others thinking about you?

That is some sincere reporting to Zuckerberg - How do they manage time to upload 197 pictures?

Vanity metrics –The count of likes and comments gives a high – How self- absorbed is that?

Your joblessness is for everyone to see - You upload and then thank each one of them individually – Is there nothing else to do?

Your need for external validation to feel important – How does it matter to anyone what you eat in Thailand and the crockery you used? Has self-esteem gone for a ride?

Takeaway: The point is - what you do in Thailand does not matter, what you do in Facebook matter to people who intend to hire your services.

If I were a buyer, I would think twice, doubt the individual's maturity wondering how can this person deliver my complex project if these are his/her priorities?

LinkedIn

You created a profile in this professional network when the dinosaur lived and then forgot all about it as you were extremely busy after that – with Facebook and Snap chat.

As a fresher, you have nothing much to add here and as an experienced resource, you cannot figure out how to stop – Both are potentially dangerous in this era where attention span is the biggest challenge.

Takeaway: Cut content and be crisp so that the target audience get the right messages and can gauge your capability.

Twitter

I guarantee you this – there is still considerably a large population out there who has no idea and is clueless what to do with their Twitter account

They have created a profile because they thought it was something similar to Face book and they are missing being trendy. Some just add followers and follow their heartthrobs without the faintest idea about the power of Twitter in branding and business

Takeaway: Twitter is not Facebook. Learn what to do with it that can brand you well in a global platform

Quora

Some use Quora for these

How does it feel to make Crores before you are 23 years old?
How to gauge gold diggers from non-gold diggers?

What is your first opinion about the people who have these questions - Juvenile, immature, curious or plain time wasters.

You also have serious ones like these

Is Qnet a Scam?

What are your questions and expert/ experience responses on this platform? The categories define you.

Takeaway: Genuine questions and genuine responses make you a reliable resource.

Website

It is expensive. That is history. You can always begin with a blog spot or word press

Website is not an extension of your Resume. It is not the sum total of all your roles. It is you as a person and professional, your services and your portfolio, your capability and your thoughts, your causes and outcomes.


Takeaway: This is your key marketing tool.

What is  your online reputation  or social media score today?