Here is an excerpt from one of my mails to a beginner pitching for end-to-end work for an Australian client
Scope of Work:
Market research
Social Media
Strategy
Promotion
Website design
Website content
development
Product Package design
How much to quote:
Hourly to fixed
rates?
Find hourly based
on current salary:
That is your prevailing market rate based on past
experience
To pad, quote three times that rate
Factors to consider if you have to drop that rate
Client background
Your first time in
this domain
Possibility of
repeat business
Is it a new feather
in your cap – adding to your portfolio?
Is it increasing
your world dominion – A client from a new geography?
Is it good for your
capability case study?
Does this project require your intervention in different functions?
Client in scope:
The client has
outsourced quite a few jobs
Client has received good feedback from freelancers.
There is a
potential for big projects with this client.
Time required:
Market research: $250 (10
Hours)
Social Media
Strategy: $250
(5 Hours)
Promotion $250 (Ongoing)
How should you propose if you include a freebie?
Market research: $300 (10
Hours)
Social Media
Strategy: $300
(5 Hours)
Promotion $300 (Ongoing)
WIX at no cost (4 Critical
Pages)
(The amount indicated here is for illustration purpose only)
WIX Advantages:
Practically site
readiness is free for client
Ready WIX design
72 hours delivery
User friendly –
Easy maintenance for client
Loads of features
Content readiness
based on your research
First time market
feedback before final website construction
Reasonable monthly
charges instead of hosting charges
Saving the trouble
to handle multiple freelancers
Remember, you are
not just a resource, you are the
coach
Source Freelancers (Extra Mile)
Product package design
Look up for
professionals proficient with graphic designing.
Upgrade skills to pitch for end to end projects:
Going forward, objective should be to bid for end-to-end projects, starting from market study
to competitive intelligence, marketing strategy and launch, web design and
social media campaigns to support
specific target market (Startups/ first time entrepreneurs)
Building
credibility:
Based on projects completed, you need to come up with small case
studies and include those in website.
The website link will be a sum of all your assignments that will contribute to your
branding
LinkedIn profile is a sum of all your roles – present and past that partially brands the firms you are associated with.
You share the website link with your clients if you do not want
them to know about your primary occupation.
Write to advocating.outcomes@gmail.com if you have challenges regarding your side hustle, client pitch, justifying quotes and designing your proposal. We have a few quick tips handy that has worked for a few BECKON Learning Community members.
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