Sunday 27 July 2014

Training ROI – Taboo topic for L&D and Business?

When business requests L&D team for a training program to up skill their process members or a specific team to enhance productivity or to address a challenging business need, it is a common practice to automatically conclude – just in case the desired change/ process outcome is not achieved post the training workshop - that possibly training content or methodology need to be refined better for the right impact. On the other hand, L&D team’s repository of decent feedback scores from participants, sign off from business leaders regarding the content and methodology is counter defense mechanism to reflect program’s likeability and effectiveness – another natural conclusion that it is the scope of business leaders to ensure the participants apply the learnt skill and behavior.

In most companies neither business nor training team is ready to rock the boat, which makes training a prolonged entertainment for participants, with no measurement model, year after year - particularly the behavioral and leadership trainings. Measurement is limited to attendance count and feedback form scores and the corporate communication just reflect those numbers.

BECKON is a model to measure learning in terms of outcomes and translate it to revenue. We own training end to end from design, delivery to deliverable. The ownership of impacting business outcomes will not shift from project lead to learning team/ trainers or vice versa, we gradually make it the participant’s responsibility while the L&D acts as assessors at regular intervals and Project Lead as drivers.

Our Training Design and Delivery charges are based on outcomes agreed which also means we bill our clients based on the revenue they could generate post our training – Out come based fee. Terms and conditions do apply.

We will have a series of conference calls for a thorough training need analysis or validate requirement / recommendation, not just with target audience who are to be trained but also Management, Finance, Marketing for a holistic view before we design the module, build a model to measure learning and impact business outcomes, across functions. We will engage industry experts, if required at no additional cost to our client for a structured training need analysis.

The upfront fee to conduct Training Demand Analysis or to validate the leader’s recommendation of training need specifics will range anywhere between INR 70000 to INR 150000 depending upon the size of the organization and the number of hours invested to gather inputs and consult with various teams on target based strategy.

If CFOs think, it is time to assess ROI for training as multiple costs are attached to training – salary costs, external facilitator costs, learning portals annual membership cost, logistics, monetary value (revenue loss) of time invested by participants who undergo training - Let us start with ROE first – Return on Expectations using BECKON model. Contact us, when you are ready to rock the boat.

For more details contact

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